Intro To Marketing|Unethical Vs Ethical Marketing

Intro To Marketing|Unethical Vs Ethical Marketing

Intro To Marketing|Unethical Vs Ethical Marketing

Would you rather earn quick money or the stable and steady money?

Hey there Diana Grace Thompson here your professional internet and network marketing coach also the founder and creator of dianagracethompson.com Showing you the process of how to create your way to success. I want to talk to you about ethical vs unethical ways to market.  I appreciate you for taking the time to listen to what I have to address. My intention is to build as much value as I can in 10 minutes or less for those who seek to improve the longevity of the results of bringing in new business.

Unethical Vs Ethical Marketing

Unethical Vs Ethical Marketing

One of the biggest deceptions in the home based business industry is the fact that they use a lot of biblical principles to establish and create success, but they discredit the source from where they originated from. So a lot of the drama and chaos in our industry is attached to unethical, immoral , deceitful , and fraudulent behavior.

Since the birth of the home based business industry health and wellness has been the number one genre, so let’s use health and wellness as an example.

Examples Of Unethical Marketing  

  • Get paid to drink coffee and lose weight, ask me how. 
  • Get paid to lose weight
  • Get paid to use products.
  • Get paid for curing diseases. 

When people are marketing they show digital images that they photoshop or photos that they use from other people’s results and testimonials. People over promote their company and repeat the same thing over and over again. Or they promote a health product and are not consuming it.

Some Ethical Ways Of Marketing

  • Educate your market on the subject as a whole or researching health issues.
  • Market to find people with certain health issues, and market those products that pertain to those people. Everything has a history, problems, and a solution.

From a recruiting and selling standpoint the home based business has always been centered around selling and recruiting, signing people up, and referring people. The home based business industry was centered around the word work.

Some Unethical Ways Of Marketing

Some Unethical Ways Of Marketing

This is the best compensation plan in the history of network marketing. The only ones who are qualified to say they are the only ones that have recent significant place in the company. If you are a company hopper  or a pre launch hopper how do you know it’s the best comp plan if you’ve never been paid out by that comp plan? There are prelaunches that do pay, but the point I’m trying to make here is if you are a program jumper you have no right to declare that a particular comp plan is the best in the industry.

The second revenue generating genre is the traffic and leads.  Of everything that exists in the home based business industry traffic and leads is the most hyped and the most deceptive that you will ever experience in our industry.

Examples Of Unethical Marketing

  • It’s all about traffic, leads, and sales, or recruiting enough reps to explode your mlm business.
  • They sell you on tools that you need as a marketer and then they want you to become a reseller when all  you’re trying to do is build your primary business using their tools.
  • They say you need this if you want to generate a massive amount of leads. They say you need to buy this traffic machine and tell you that you can put everything on autopilot. 

New and struggling marketers are so convinced and so confused that if they buy their tools and their systems that they don’t have to do any work. They think the leads will just pop up into their contact manager in their back office.

You have to build a website, build a lead capture system and actually market in order to generate leads, but because of the marketing efforts of so many different unethical companies and marketers telling people that they don’t have to do anything, but just buy the system and they will be successful. That’s the type of marketing that produces that type of mindset.

Real Solutions

Real Solutions

 

The unethical and deceptive marketing claims is the source of the problems, but not the root. To get to the root of the problems our industry faces right now we have to expose behaviors, and that means exposing companies and people. Right now unethical marketing beats out ethical marketing, because the ethical side has been too silent and too passive for too long.

Unethical of approaching success are more appealing to the desperate person whos only concern is making money instead of earning it.If you want longevity in your business and not always have to find something new and jump from program to program then learn how to build your business thoroughly, the right and ethical way. I teach this in my coaching program.

 

 

 

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